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(B.N. Frank) Downloading “free” apps onto devices more often than not allows app providers to collect personal data on users.  Of course, companies that manufacture and sell devices tend to collect personal data on users too (see 1, 2, 3, 4, 5).  Having access to this data allows companies and providers to analyze users’ habits and preferences so they can market additional products and services to them.  They can also sell users’ data to 3rd parties.  This practice is sometimes referred to as “Surveillance Capitalism.”  As more customers are becoming aware of this, more want to be able to “opt out” of privacy invasive data collection.  Companies aren’t necessarily making this easy though.  Recently Verizon was exposed for automatically enrolling its customers into a new program that scans users’ browser histories.  Facebook, Google, and Snapchat are now also being exposed for continuing to collect data on without users’ knowledge or consent.