(Madeleine Hubbard) Most voters say companies should not speak out on social issues, while most corporate executives think they should, a new opinion survey has found.
Related Notre Dame Cathedral in Paris To Go ‘Woke’ in ‘Disney Revamp’
by Madeleine Hubbard, November 30th, 2021
While 63% of corporate executives “agree unequivocally that companies should speak out on social issues,” only 36% of voters feel the same, according to a poll conducted by the Brunswick Group.
“As the data show, the organizational impulse to weigh in on any and every social issue is disregarded by audiences, disconnected from what people want, and even diminishing to corporate reputation,” the advisory firm explains.
Corporate executives “vastly overestimate” the importance of speaking on social issues, according to the firm, even when compared to Biden voters — 63% of executives versus 51% of Biden voters.
Corporate executives also “have a highly inflated sense of how effective corporate communication has been on social issues compared to voters,” according to the study. Most executives (74%) think corporate social justice communications have been effective, compared to a minority of voters (39%) who agree.
More than 60% of voters think “companies only speak out on social issues to look better to consumers and are not being sincere,” whereas a solid majority of executives think their actions are more virtuous, with 57% saying, “Companies speak out on social issues because they want to achieve real change.”
The groups are divided on the prioritization of issues as well. For example, while both groups rank health care as their top problem, executives rank climate change, data privacy, racism and gun violence as their second to fifth most important issues, in order. Voters rank homeless as their second issue, followed by mental health, unemployment and crime prevention.
Brunswick blames this disconnect on “The Talking Trap” — where increased engagement from corporations causes the public to think the efforts are inauthentic.
To avoid this trap, Brunswick recommends companies make their communications thoughtful and tangible. “Statements and symbols — however sincerely delivered — may be necessary but they are not sufficient,” the firm advises. “Organizations need to be ready to back it up with an investment that is as tangible as it is earnest — donations of cash, donations of product, donations of your employees’ paid time, and with your daily business practices.”
[the_ad_group id=”25840″]
Stillness in the Storm Editor: Why did we post this?
The news is important to all people because it is where we come to know new things about the world, which leads to the development of more life goals that lead to life wisdom. The news also serves as a social connection tool, as we tend to relate to those who know about and believe the things we do. With the power of an open truth-seeking mind in hand, the individual can grow wise and the collective can prosper.
– Justin
Not sure how to make sense of this? Want to learn how to discern like a pro? Read this essential guide to discernment, analysis of claims, and understanding the truth in a world of deception: 4 Key Steps of Discernment – Advanced Truth-Seeking Tools.
Stillness in the Storm Editor’s note: Did you find a spelling error or grammatical mistake? Send an email to corrections@stillnessinthestorm.com, with the error and suggested correction, along with the headline and url. Do you think this article needs an update? Or do you just have some feedback? Send us an email at sitsshow@gmail.com. Thank you for reading.
Source:
[the_ad id=”121669″]
Leave a Reply