(John Vibes) At least 11 local news stations in the United States were caught airing the same scripted segment about Amazon, and their role during the COVID-19 pandemic. The segment played like a commercial for Amazon, even touting the company’s ability to “keep its employees safe and healthy,” during this difficult time, despite the fact that many workers have been organizing to protest against unsafe conditions and lack of hazard pay.
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by John Vibes, May 27th, 2020
The segment is even narrated by Amazon spokesperson Todd Walker, who promises an “inside look” at an Amazon fulfillment center
“Millions of Americans staying at home are relying on amazon to deliver essentials like groceries and cleaning products during the COVID-19 outbreak… For the first time we’re getting a glimpse inside Amazon’s fulfillment centers to see just how the company is keeping its employees safe and healthy.. While delivering packages to your doorstep,” Walker says.
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The trusted local news anchors who introduced the segment didn’t even identify Walker as an Amazon representative, but instead made it appear that he was one of the station’s reporters. According to some journalists who refused to cover the segment, Amazon sent the video around to a long list of news sources with instructions on how to introduce it.
Zach Rael, a reporter at ABC’s KOCO 5 News, tweeted a copy of the script and said that it was mailed to him by Amazon’s public relations team.
“No. Let us go inside the fulfillment centers with our own cameras…” Rael tweeted.
Just got an email from Amazon’s PR team with a pre-edited news story and script to run in our shows. They are selling this as giving our viewers an “inside look” at the company’s response to COVID-19.
No.
Let us go inside a fulfillment centers with our own cameras… pic.twitter.com/7mDk2xmf4O
— Zach Rael (@KOCOZach) May 24, 2020
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There were at least 11 other stations who were willing to play the footage that have been identified so far.
Alyssa Bronikowski, a spokesperson for Amazon, told Motherboard that the video was not promotional, and that the company would invite journalists into their warehouses if it was currently safe to do so.
“We welcome reporters into our buildings and it’s misleading to suggest otherwise. This type of video was created to share an inside look into the health and safety measures we’ve rolled out in our buildings and was intended for reporters who for a variety of reasons weren’t able to come tour one of our sites themselves,” Bronikowski said.
It makes sense that Amazon is going to such great lengths to repair its public image, because it has been facing increasing criticism during the pandemic, especially from its employees. Earlier this month, Vice President (VP) of Amazon Tim Bray resigned in anger over the company’s treatment of employees who have protested against working conditions during the coronavirus pandemic.
About The Author
John Vibes is an author and journalist who takes a special interest in the counter culture, and focuses solutions-oriented approaches to social problems. He is also a host of The Free Your Mind Conference and The Free Thought Project Podcast.
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The news is important to all people because it is where we come to know new things about the world, which leads to the development of more life goals that lead to life wisdom. The news also serves as a social connection tool, as we tend to relate to those who know about and believe the things we do. With the power of an open truth-seeking mind in hand, the individual can grow wise and the collective can prosper.
– Justin
Not sure how to make sense of this? Want to learn how to discern like a pro? Read this essential guide to discernment, analysis of claims, and understanding the truth in a world of deception: 4 Key Steps of Discernment – Advanced Truth-Seeking Tools.
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