(John Vibes) Universities in the UK are reportedly paying Instagram influencers to advertise for their schools even if they have never been enrolled there. Earlier this week, model and influencer Ambar Driscoll came under fire after promoting the University of Hull, even though she went to school at the University of Exeter, which is on the other end of the country.
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by John Vibes, September 24th, 2020
There was an instant backlash from Driscoll’s followers, who believed that promoting a school for money was unethical, especially if they hadn’t gone there themselves. An influencer promoting a school that they did not attend is seen as much worse than them promoting a product that they don’t personally use, because choice of education is such an important and life-changing product, and the experience can be very negative for someone who picks a place that they arent suited for.
https://www.instagram.com/p/CEodtZ3h7yA/?utm_source=ig_embed
“For me personally, it was a business transaction. However I’m quite picky with the brands I work with and I would never promote a brand I didn’t believe in. Although I didn’t study at Anglia Ruskin, I think my time in further education was really formative so I was more than happy to promote it to my followers,” Grace told Vice News.
“I won’t promote anything I don’t have a genuine connection or belief in,” she added.
https://www.instagram.com/p/CDOZfWtF7cB/?utm_source=ig_embed
About the Author
John Vibes is an author and journalist who takes a special interest in the counter culture, and focuses solutions-oriented approaches to social problems. He is also a host of The Free Your Mind Conference and The Free Thought Project Podcast.
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