(Christian Toto) Comedian Joe DeVito says “clean” stand-ups once worked under a stigma, something he admits to believing himself.
Related HUGE: Over 168,000 Ballots Missing Chain of Custody in Cobb County, GA
by Christian Toto, July 3rd, 2021
PG-rated material meant “something was missing,” DeVito says of cutups who didn’t work blue. Not anymore.
The service offers more than 450 comedians and live shows, content that has generated more than 1 billion views across digital platforms to date.
The company’s improbable rise, combined with all-ages comics like Jerry Seinfeld, Brian Regan and Jim Gaffigan, help make clean comedy cool. Sebastian Maniscalco, whose work is overwhelmingly clean, sold out Madison Square Garden four straight shows.
DeVito doesn’t always work “clean,” but he can tweak his material to meet Dry Bar’s standards. That includes no profanity or overtly sexual banter. Working the Dry Bar way gives him an advantage over some funny peers.
“A lot of comics complain they don’t get more opportunities,” DeVito says. “If you’re filthy, you have a niche act.”
DeVito, a panelist on Fox News’ “Gutfeld!” learned audiences are starving for stand-up they can watch with the whole family without embarrassment.
“I hear it a lot from people,” DeVito says. “They’re just so happy to hear clean comedy.”
Brothers Neal and Jeffrey Harmon, veterans of comic marketing triumphs like the Squatty Potty ad campaign, co-created Dry Bar Comedy in 2017 with director Isaac Halasima from their Provo, Utah base.
The brothers hired Keith Stubbs, a veteran stand-up comic who also worked clean, to book comedians audiences may not have been familiar with prior to their Dry Bar debuts.
The clean concept, plus the location, made Dry Bar Comedy a tough sell at first.
“In the beginning I had to do a lot of dancing and talking [with agents],” Stubbs admits. It helped that Dry Bar comedians benefit if their specials draw a crowd.
“We have a partnership with the comedian based on revenue generated and views,” he says.
Today, Dry Bar Comedy boasts more than 7 million Facebook followers (racking up 31 million views each week) to go along with 1.5 million YouTube subscribers. For context, Netflix’s Facebook page for its comedy brand, “Netflix Is a Joke,” has 451K followers.
Today’s increasingly sensitive climate helped push the Dry Bar concept. Social media users can share a Dry Bar routine on Facebook or Twitter without fearing blowback from a colleague or boss for sending inappropriate material.
If a Dry Bar comic has a question as to whether a joke crosses a particular line, Stubbs is happy to offer advice. The brand is of utmost importance.
“If we veer off those [standards], we lose the trust and followers,” he says.
“They can make any kind of adjustment to what they do … that’s fine with us,” he adds, saying many comedians are surprised to find the cleaner versions of their jokes often get the same laughter, or even more.
K-von learned that lesson when he recorded his Dry Bar comedy special.
“It’s really great to be creative and look at your material [from the Dry Bar perspective],” says K-von, who notes even some drinking references may not pass Dry Bar muster. “Most material you don’t even need to end on a bad word … [substitute] a wink, an eyebrow lift, and the crowd can fill in the rest.”
The Persian-American comic says many peers are waiting in line to snag the next Netflix comedy special. He wanted that, too, but he noticed more and more people sharing Dry Bar routines online. So he reached out to the company himself.
His Dry Bar special drew 3 million views across various platforms, the comedian says, introducing him to a new wave of fans 15 years into his career.
“I think clean is becoming counterculture based on what the mainstream is offering,” says K-von, who saw his bookings jump as a result of the Dry Bar connection.
Dry Bar has a podcast network in the works, and the company plans to reboot its live touring company later this summer. Prior to the pandemic, Dry Bar comedians teamed up to play in mid-sized cities like Jacksonville, Fla., Rochester, N.Y. and Detroit.
DeVito says some comedians used to bring up Dry Bar Comedy in a dismissive manner.
“The same people who made snide remarks, they’re the first ones to call you up for [Dry Bar’s] contact information,” DeVito says.
10 times more effective than ribavirin against Herpes (HSV1, HSV2), Swine flu (H1N1), Bird flu (H1N4), Pox (cowpox). Studied by the DoD for the Bioshield program. Get your Agarikon biodefense from Ascent Nutrition, one of the most pure and potent in the industry. Save 10% and get free shipping with a subscription!“I felt like I was getting a cold, but Agarikon stopped it in its tracks.”
Organic AGARIKON fights Viruses & Bio-warfare, and much more!
Stillness in the Storm Editor: Why did we post this?
The news is important to all people because it is where we come to know new things about the world, which leads to the development of more life goals that lead to life wisdom. The news also serves as a social connection tool, as we tend to relate to those who know about and believe the things we do. With the power of an open truth-seeking mind in hand, the individual can grow wise and the collective can prosper.
– Justin
Not sure how to make sense of this? Want to learn how to discern like a pro? Read this essential guide to discernment, analysis of claims, and understanding the truth in a world of deception: 4 Key Steps of Discernment – Advanced Truth-Seeking Tools.
Stillness in the Storm Editor’s note: Did you find a spelling error or grammatical mistake? Send an email to [email protected], with the error and suggested correction, along with the headline and url. Do you think this article needs an update? Or do you just have some feedback? Send us an email at [email protected]. Thank you for reading.
Source:
https://justthenews.com/nation/culture/satat-dry-bar-comedy-working-clean-new-counterculture
Support our work! (Avoid Big Tech PayPal and Patreon)DIRECT DONATION
Leave a Reply