Ben Sheidler, spokesman for Coca-Cola, explained that the corporation’s new ad campaign aims to reassure customers about the safety of artificial sweeteners such as aspartame.
Entitled, “Quality Products You Can Always Feel Good About,” the advert“will highlight the benefits and safety of low-calorie and artificial sweeteners found in the Atlanta-based soft drink giant’s beverages.”
The ad stated: “Time and again, these low- and no-calorie sweeteners have shown to be safe, high-quality alternatives to sugar. In fact, the safety of aspartame is supported by more than 200 studies over the last 40 years.”
Aspartame was introduced into the general public’s food supply with thepassage of the chemical under guidelines of the Food and Drug Administration (FDA) in 1981.
The exact chemical make p of aspartame is obscured by proprietary patents; however the assumption that consuming the chemical is safe, has been an up-hill battle for Serle who originally developed the product which was championed by Donald Rumsfeld, former member of the George W. Bush administration.
According to the Aspartame Consumer Safety Network (ACSN) fact sheet, the chemical causes:
• Headaches
• Nausea
• Vertigo
• Insomnia
• Numbness
• blurred vision
• blindness and other eye problems
• memory loss
• slurred speech
• depression
• personality changes
• hyperactivity
• stomach disorders
• seizures
• rashes
• anxiety attacks
• muscle cramping and joint pain
• loss of energy
• symptoms mimicking heart attacks
• hearing loss and ear ringing
• loss or change of taste
Last July, Researchers at Purdue University have analyzed studies and data regarding the correlation between the consumption of diet soda and the body mass index (BMI) of those customers using the product. Findings show that the artificial sweeteners are the culprit for health problems and dietary issues.
Artificial sweeteners used in diet soda tricks the body into thinking that it is consuming calories; yet this has disastrous effects physiologically.
Susan Swithers, behavioral neuroscientist and professor of psychological sciences for Purdue University said : “Honestly, I thought that diet soda would be marginally better compared to regular soda in terms of health. But in reality it has a counterintuitive effect. You’ve messed up the whole system, so when you consume real sugar, your body doesn’t know if it should try to process it because it’s been tricked by the fake sugar so many times.”
Swithers explained that “accumulating evidence suggests that frequent consumers of these sugar substitutes (such as aspartame, sucralose, and saccharin) may also be at increased risk of … metabolic syndrome, type 2 diabetes and cardiovascular disease.”
In 2004, Purdue University released a study entitled, “A Pavlovian Approach to the Problem of Obesity”, on artificial sweeteners and how they disrupt the human body’s ability to count calories.
This study showed “that being able to automatically match caloric intake with caloric need depends on the body’s ability to learn that the taste and feel of food by the mouth suggests the appropriate caloric intake. Much as Pavlov’s dogs learned that the sound of a bell signaled food, people learn that both sweet tastes and dense, viscous foods signal high calories. This learning process begins very early in life and perhaps without conscious awareness, according to the researchers.”
Aspartame, used in over 6,000 products as an artificial sweetener, is a toxic substance that poses severe risks to public health. However, the general public may not be aware of just how deadly this sugar substitute can be.
Aspartame is highly addictive. It causes actual cravings for the toxin. Many find that they cannot stop using the product because of the severe withdrawal symptoms. It can impair the human immune system and has been directly linked to cancer. Aspartame is an excitotoxin that stimulates human cells reaction to the sweetener that does not actually contain any sweetness. Excitotoxins have been proven to create cancer growth and metastasis. This process feeds cancer cells.
Aspartic acid, also known as aspartate, acts as a neurotransmitter in your brain. It facilitates the transmission of information from neuron to neuron.
Excessive amounts of aspartate in your brain kills neurons by permitting the invasion of massive amounts of calcium into the cells. This influx generates extreme levels of free radicals that kill the cells. The neural cell damage is caused by unwarranted use of aspartate. This is why they are denoted as “excitotoxins.” They “excite” or arouse the neural cells to death.
Dr. Russell Blaylock, a retired neurosurgeon has stated: “Excitotoxins have been found to dramatically promote cancer growth and metastasis. In fact, one aspartame researcher noticed that, when cancer cells were exposed to aspartame, they became more mobile … “
Source:
http://www.occupycorporatism.com/new-coca-cola-ad-campaign-explains-how-aspartame-is-safe/
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